With a unique process that gave the user instant gratification, Polaroid totally re-invented the photography process. The SX-70, a collapsible model from its company’s heyday counts Andy Warhol as it’s most famous user. It was the best selling camera of the 1977 Christmas season. Polaroid has a checkered corporate history. Despite possessing a unique product in the photography market, the company has been twice bankrupted.
Michael Bradfield has produced a series of highly detailed photographs of 20th Century film cameras reflecting his commercial still life work. They are beautifully lit in his studio and then deep etched for printing, to best show the classic design elements of these historic analogue cameras. All the wear and tear of these cameras are celebrated with revealing lighting. Isolating the subject on a pure white background gives these iconic cameras the status they deserve.
For the limited edition inkjet print on A2 we use Canson Rag Photographique. 100% Cotton Rag. Acid Free certified to avoid paper degradation. Designed to meet galleries and museum longevity requirements and respect the ISO 9706 standard.
The A3 and A4 inkjet prints are presented on photo-quality paper – smooth, white, opaque, with high uniformity and ISO9706 certification for longevity.