With a unique process that gave the user instant gratification, Polaroid totally re-invented the photography process. The SX-70, a collapsible model from its company’s heyday counts Andy Warhol as it’s most famous user. It was the best selling camera of the 1977 Christmas season. Polaroid has a checkered corporate history. Despite possessing a unique product in the photography market, the company has been twice bankrupted.
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